Just look at the sheer volume of Internet users, according to a recent study it’s more than 1.5 billion people around the world browse the internet for any information they need. A survey conducted by a leading market research company revealed the fact that 75% of online shoppers did not mind the size of the company to do their online shopping. Only 15% liked to shop with large retailers.

More than 80% of all Internet users find their required information by browsing through search engines. So it is more than 800 million people use search engines to find websites or blogs.

What Is Search Engine Ranking?

Search Engine Ranking is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. Google’s method also measures the web page’s content relevance and importance in respect to the searched keyword, through the quality of sites linking to it.

How Search Engines Rank Web Pages?

All search engines use their own mathematical formulae which are called ranking algorithms to determine the rank of a web page. Accordingly a web page finds its position in the search engine page results.

Google explains the ranking algorithm on their company information pages:

“Traditional search engines rely heavily on how often a word appears on a web page. Google uses Page Rank to examine the entire link structure of the web and determine which pages are most important. It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first”.

Why Affiliate Marketers Love Search Engine Traffic?

Definitely the search engine users are the most targeted visitors to your online business you can ever expect. Because they have searched for a particular subject and they were redirected by the search engine based on that criteria.

Obviously the Affiliate Marketers or Online Marketers love to get as much search engine traffic to their websites as possible, either by free means (Article Marketing) or paid sponsored ads (Adwords or PPC Marketing).

How To Get High Search Engine Ranking For Your Website Or Blog?

If you want to have high search engine rankings it is essential that you must do the right things in the right order. You’ll not get high search engine ranking results just by submitting your web site or blog to search engines. Search engines use a combination of criteria called algorithm to rank web sites. You have to work on these factors if you want to achieve High Search Engine Ranking.

1. Find The Right Targeted Keywords For Your Website

Make a little research with Google keyword tool to pick up the right keywords to target the right crowd and identify the right niche product suiting the requirements of that target crowd. Your main job is to align the right crowd to a hot niche product which meets their need or providing them the right solution to their problem. This step is critical to your online business success.

2. Optimize Your Web Pages For The Targeted Keywords

The most important thing is Optimizing your web pages for your important keywords if you want to have high search engine rankings. Optimizing one or two pages is not enough. Search engines analyze all pages of your web site and they put these pages in a group of context. It is important that the combination of your web pages shows search engines that your web site is relevant and targeted to a special topic. Although some deny the importance of meta tags in respect to title, description and keywords of a website, I find inserting the meta tags in the html code results in higher search engine ranking.

3. Submit Your Web Pages To All Important Search Engines And Directories

After optimizing your web site for a bunch of keywords (a maximum of 4 to 6), you can submit your web site to search engines and Internet directories. Although search engine submission is not as important as it was (now most of the leading search engines find your web site through links on other sites), it can still help you to get your web site listed faster.

4. Get Links From Other Web Sites And Make Sure That These Links Contain Your Keywords

Links from other web sites are very important if you want to have a high search engine ranking. Your web site must have good number of incoming links to get high search engine rankings. High search engine rankings are mostly the result of optimized web pages and good incoming links.

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Filed under: Article Marketing • Internet Marketing

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